The Digital Media industry is one of the fastest growing with over 81 million Internet users in India itself (Source: Internet World Stats). According to the Pitch-Madison Media Advertising Outlook 2010, the industry grew by an average of 35% over 2007-2009. But there are just not enough digital media professionals to keep up with this demand. This is a big opportunity for aspiring professionals interested in Digital Media.

On Global Front

• Overall global spending on internet advertising will increase to $87 billion in 2013, growing at a 7.7% compound annual rate from $60 billion in 2008.
• Growth in internet advertising will accelerate in 2011-13, taking it to $77.5 billion in 2013 from $56.1 billion in 2008, a CAGR of 6.7% over the five-year period.
• Internet advertising will account for 89% of the overall market in 2013.

On India Front

• The highest growth in the Entertainment and Media Industry was recorded by internet advertising, growing by 69.9% over the period 2004-08 and 85.2% from 2007.
• Internet advertising is projected to reach an estimated Rs. 20 billion in 2013 from the Rs. 5 billion in 2008.
• The share of online advertising is projected to grow from 2.3% in 2008 to 5.5% in 2013 of the overall advertising pie.
• Internet penetration has increased from 16 million users to 81 million users since 2004.