This is the basic structure of the Ignition-ITM combined programme:

At Ignition:

• For the first 4 months, you will receive classroom training about the various aspects of digital media.

• The next 5 months allows you to specialise in the field of your choice, which will be a combination of classroom training, mock assignments and live on-the-job projects. You can choose from Online Media Planning and Buying, Social Marketing, SEM, SEO, Research and Strategy, Client Service and Business Development.

• During these first 9 months, you will spend your weekdays with Ignition, while your weekends will be spent with ITM on their 24-month Executive MBA Programme.

• And in the 10th month, interviews will be arranged with organizations such as Komli Media, Dentsu, Clickstreamers, Stylus Dubai, Vdopia, Affle, Percept, BBDO, Saatchi and Saatchi and Euro RSCG amongst others, with whom the job tenure will be for at least the next 12-14 months. What's more, you get a laptop along with the programme and you will also earn a stipend for the last two months of your professional practice! The best part is you will be earning a salary for the next 14 months while you finish your MBA with ITM.

At ITM:

• For the first month, the induction program will be covered followed by the Foundation term for the next 2 months.

• This is followed by the next three terms of 3 months each.

• Term 4 and 5 are covered in the next six months which focus on the specialization.

• The total cost of the programme is Rs. 3.65 lacs. We have tied up with leading banks so that you can get easy education loans.

Doing this programme gives you the edge over others, because...

• It is a unique certification course that offers you the dual benefit of a guaranteed job in digital media and an Executive MBA from one of India's leading management institutes. Most other Executive MBA programmes only give you a qualification at the end of 2 years.

• Along with theory sessions in the classroom, you get real time training on-the-job–you will have the privilege of learning from industry stalwarts.

• You can earn while you learn! You will be earning a salary for the 14 months of the 24 months of the course a stipend for the last 2 months of your professional practice and the salary you will earn on your job for the next 12 months. In short, you will earn your course fees back!