The scope of the Digital Media Industry is quite vast. Anyone who wishes to make a career in this industry has ample options to pick and choose from. This is a huge opportunity for aspiring professionals interested in Digital Media. Here are a few digital pies you can sink your fingers into:

Strategy:
Strategy is the knowledge warehouse of the organization. It encompasses thorough research pertaining to the brand, competitors, category & consumers, which thereafter is used to generate insights that lead to formulating campaigns that not just last long but last forever. So if you are inquisitive, observant and enjoy analyzing, then this is the right fit for you.

Client Servicing & Business Development:
Love talking to people, meeting them, and networking? Then, this is the department to be in. You need to be a good listener and a good speaker. Not to forget, you need to know how to balance between being calm or aggressive, depending on what the situation demands. The Client Servicing team is a liaison between the client and the internal teams within the agency. Getting work done aptly summarizes the role of a professional in this department.

Technology:
Seek logic & explanation into everything? Enjoy creating something on your own? The tech team has people just like you. Creating websites, widgets, applications and other such stuff is what these guys primarily do. You need to be enjoying working on programming languages to be here. Also, you need to have some added skills like visualization, reasoning, and organizing information.

Creative:
Art to think through forms, situations or categories is what you need to develop. Being the digital medium, it by default seeks some know-how about computer generated graphics. Basically making the communication such that it catches the eye-balls of the viewers / readers is the key task of this team.

Social Media Marketing:
Orkut, Facebook, Youtube, Twitter and so on take major time of your day? So much so that your family and friends feel the need to have a social network profile to get in touch with you? Then Social Media is the career choice for you. The team works with brands enabling them to create interactive and engaging communication with their consumers. You must find ways to entertain, engage, and keep the user hooked on to the brand by means of games, contests, polls, videos etc. on social media platforms.

Search Marketing:
Are you curious enough, do you like to keep yourself updated about the latest hula hoop happening in the world. Your curiosity can be answered in just one word – SEARCH. You need to help promote the brand and make them the part of the top searches amongst the category.

* Media Planning:
Numeromaniac. Is that you? Numbers define the media planning world. Love for numbers is a must. Following trends, consumers, and new developments is the second major function of a media planner. Follow anything and everything; know who is doing what and why. And accordingly decide whom your brand will talk to, where and when.