IGNITION

THE BASICS

• Digital Media Basics
• The Digital Consumer
• Digital Media Advertising Basics

MEDIA

• Media Planning
• Media Buying
• Media Operations

SEARCH

• Search Engines
• Search Engine Optimisation
• Search Engine Marketing
• Social Media Optimisation and Social Media Marketing
• Online Reputation management
• Search and Social Media Tools

STRATEGY & RESEARCH

• Strategy - An introduction
• Online Research

BUSINESS DEVELOPMENT / CLIENT SERVICING

• Introduction to Client Servicing
• Operations Management
• Business Etiquette and Client Management
• Writing briefs and Creating Proposals

CREATIVE

• Introduction to Creative

TECHNOLOGY

• Domain name
• Server Hosting
• Web sites/ Pages
• Online campaign management (theory)
• E- Newsletters
• Accepting Online Payments

ITM

FOUNDATION-I

• Introduction to Marketing
• Macro Economics
• Introduction to Quantitative Techniques
• Finance and Cost Accounting

TERM-I

• Computer Information System
• Human Behaviour in Organisation
• Quantitative Analysis and Decision Making
• Management Accounting

TERM-II

• Financial Management
• Marketing Strategies
• Managerial Economics
• Research Methodology

TERM-III

• Business, Government and Environment
• Production Operations & Inventory Management
• Multinational Corporate Environment
• Strategic Management

TERM-IV & V

• Marketing
• Marketing Research
• Product and Brand Management
• Global Marketing
• Consumer Behaviour
• Retail Management
• Advertising
• Services Marketing
• Sales Marketing